When placing a spread bet on college football, a bettor’s success might have as much to do with geography as with luck. When a Kansas State University economist combined his enthusiasm for college football with his expertise in arid land studies, he and a colleague found that bettors have a good chance of making money [...]
As new technologies emerge that could change the future of shopping, researchers at Kansas State University are determining if consumers like and would use such tools for purchases. Esther Swilley, K-State assistant professor of marketing, and Blake Franklin, freshman in business administration and fine arts, Kansas City, Kan., are studying consumer acceptance of shopping on 3-D [...]
All advertising dollars are not created equal, according to marketing research at Kansas State University. Swinder Janda, the Paul Edgerley Distinguished Chair in Global Business at K-State, and his colleagues suggest that businesses wanting to build brand loyalty will get more bang for their buck with advertising that focuses on the deeper meanings of a [...]
Imagine a car dealership where telling a salesperson “I’m just looking” would allow you to do just that. Or an online retailer offering you price cuts or free shipping to improve its relationship with you. That’s what shopping experiences might be like if more retailers paid attention to the findings of a Kansas State University [...]
A K-State business ethics expert has long observed that what businesses lose in productivity to March Madness betting pools they may gain in worker morale. But in the current economic climate, workers have reason now more than ever to be concerned with how productive they are — or at least how productive they look. At [...]
K-State’s Center for the Advancement of Entrepreneurship is offering $18,000 in prize money to students with unique business ideas in the second annual “Next Big Thing” competition. The competition provides K-State students from all academic disciplines with an opportunity for entrepreneurial thinking. Throughout the semester, students will fine-tune a feasibility plan to compete against others. [...]
Nathan Garcia, Manhattan, is the Kansas State University College of Business Administration’s Outstanding Senior in Business. The award is presented each semester to a graduating senior who has made outstanding contributions to the college. Garcia, who earned a bachelor’s degree in accounting, was honored at the college’s commencement ceremony Dec. 12. Garcia has excelled at [...]
A Kansas State University professor’s research is showing a gap between the character traits that business students say make a good executive and the traits they describe having themselves. Thomas A. Wright, the Jon Wefald Leadership Chair in Business Administration, said business schools need to close that gap by continuously discussing ethics and character in [...]
Whether naughty or nice, your boss may end up on your holiday shopping list. A business ethics expert at K-State offers some advice on the best way to go about giving gifts to your manager. Diane Swanson is a professor of management and heads the Ethics Education Initiative at K-State. She said the office culture [...]
A K-State professor who recently published his first digital textbook thinks the days of students shelling out hundreds of dollars on textbooks each semester and lugging around heavy, book-filled backpacks could be over soon — if the emerging digital textbook industry has its way. “The wave of e-books is just beginning,” said Roger McHaney, professor [...]